Creating AI solutionsthat drive measurableROI & end AI CHAOS*
AWSM LABS is an industry-focused applied AI lab. We define, design + engineer turnkey solutions for effective, ROI-centered AI activation — from assessment to product to intelligence.
*CHAOS = Confusion, Hesitation, Anxiety, Overwhelm & Skepticism
About AWSM LABS
We engineer AI activationthat delivers measurablebusiness outcomes —not science projects.
AWSM LABS is an industry-focused applied AI lab. We do 3 things: 1: Define & design AI solutions that solve real problems for business, 2: We help implement those solutions and/or 3: We then help track AI solutions for ROI whether delivered by us or someone else.
Different from a consultancy, agency or technology provider—we research, experiment, fail and iterate — building through exploration (aka a design process) to realize value for organizations and the humans who occupy them.
The AI Imperative
Projected AI economic impact by 2030
McKinsey Global Institute
Of organizations increasing AI investment
IBM Institute for Business Value
Of enterprises report AI as a business advantage
Salesforce State of AI Report
What We Make
Solutions
SPRK, CRFT, and KNTRL aren't standalone tools — together they're the SMRTN Suite, one connected path from AI opportunity to measured ROI. SPRK assesses where AI pays off and proves the business case. CRFT builds the owned, AI-native product. KNTRL governs what it costs and whether it's working. Assess, build, govern — projected ROI up front, validated ROI once it's live.
The SMRTN Suite — Assess · Build · Govern
SPRK is the front door to AI enablement: an agent-driven assessment that finds your highest-value AI use cases, quantifies the ROI across four lenses, and hands you a board-ready roadmap — so every dollar you spend on building is aimed at a number.
CRFT turns one high-value workflow into an owned, AI-native product — validated in days, launched in weeks, and yours in full at handoff. An agentic build engine plus senior engineering, no AI team to hire.
KNTRL tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
SPRK is the front door to AI enablement: an agent-driven assessment that finds your highest-value AI use cases, quantifies the ROI across four lenses, and hands you a board-ready roadmap — so every dollar you spend on building is aimed at a number.
CRFT turns one high-value workflow into an owned, AI-native product — validated in days, launched in weeks, and yours in full at handoff. An agentic build engine plus senior engineering, no AI team to hire.
KNTRL tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
Capabilities
Applied AI,Activated
Industries
Ways We Apply AI toRealize Industry Potential
Purpose-built AI applications for the industries reshaping tomorrow.
AWSM DSPTCH
Perspectives on AI activation
Thinking, research and lessons learned from the frontier of applied AI.
Resources
Tools, templates & frameworksComing Soon
Practical resources to accelerate your AI journey.
AI Readiness Assessment Template
A structured framework to evaluate your organization's AI maturity across data, talent, infrastructure and culture.
Coming SoonROI Calculator for AI Initiatives
Model projected returns, payback periods and risk-adjusted outcomes for your AI investments.
Coming SoonAI Product Launch Playbook
Step-by-step guide to shipping AI-powered products — from stakeholder alignment to production deployment.
Coming SoonAI Governance & Ethics Checklist
Ensure responsible AI deployment with our comprehensive governance framework and review process.
Coming Soon
An AWSM LABS Experience
Move from learning promptingto launching product.
An executive-level AI for innovation program delivered as exclusive half-day, full day, and multi-week formats where senior leaders, corporate innovators, and high-caliber founders build and ship real AI products — agents, custom GPTs, AI-powered services. Intimate pods. Curated dinners. Board-ready outcomes.
What are CRFT Camps? Using AI to Drive New Forms of Innovation
Built for executives and senior professionals who need results, not another online course.
Structured enough to finish, flexible enough to go deep on what matters to you.
Small peer groups mean real accountability, real feedback, and relationships that last beyond the program.
Our IGNITES framework takes you from problem discovery to market-ready launch — not just another prototype.
No lectures. No theory dumps. You build a real AI product — an agent, GPT, or service — that you own and can ship.
Learn from operators who've built and shipped AI at McKinsey, IBM, AWS, and venture-backed startups.
Intimate gatherings with investors, founders, and enterprise leaders. The network is half the value.
Powered by practitioners from McKinsey · BCG · IBM · Accenture · AWS · Morgan Stanley
Contact
Let's buildsomethingremarkable
Whether you're exploring AI for the first time or scaling existing initiatives, we'd love to hear about your ambitions.