Creating AI solutionsthat drive measurableROI & end AI CHAOS*
AWSM LABS is an industry-focused applied AI lab. We define, design + engineer turnkey solutions for effective, ROI-centered AI activation — from assessment to product to intelligence.
*CHAOS = Confusion, Hesitation, Anxiety, Overwhelm & Skepticism
About AWSM LABS
We engineer AI activationthat delivers measurablebusiness outcomes —not science projects.
AWSM LABS is an industry-focused applied AI lab. We do 3 things: 1: Define & design AI solutions that solve real problems for business, 2: We help implement those solutions and/or 3: We then help track AI solutions for ROI whether delivered by us or someone else.
Different from a consultancy, agency or technology provider—we research, experiment, fail and iterate — building through exploration (aka a design process) to realize value for organization and the humans who occupy them.
The AI Imperative
Projected AI economic impact by 2030
McKinsey Global Institute
Of organizations increasing AI investment
IBM Institute for Business Value
Of enterprises report AI as a business advantage
Salesforce State of AI Report
What We Make
Solutions
CRFT, KNTRL, and SMRTN aren't standalone tools — they're one connected AI activation journey. CRFT designs and builds the owned, AI-native products. KNTRL tracks what your AI actually costs and whether it's working. SMRTN ties it all into an operating system that compounds. Together they take the future Fortune 500 from first build to measured, governed, self-improving AI.
The Solution Set
smrtn activates AI inside your core operations — assess, ready the data, build, and measure as one closed loop — so leaders can see, compound, and govern the value their AI is supposed to deliver.
CRFT turns one high-value workflow into an owned, AI-native product — validated in days, launched in weeks, and yours in full at handoff. An agentic build engine plus senior engineering, no AI team to hire.
KNTRL tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
smrtn activates AI inside your core operations — assess, ready the data, build, and measure as one closed loop — so leaders can see, compound, and govern the value their AI is supposed to deliver.
CRFT turns one high-value workflow into an owned, AI-native product — validated in days, launched in weeks, and yours in full at handoff. An agentic build engine plus senior engineering, no AI team to hire.
KNTRL tracks AI token and license spend across every provider, surfaces who's using what, and tells you exactly what to fix — one normalized view, live in under 24 hours.
Capabilities
Applied AI,Activated
Industries
Ways We Apply AI toRealize Industry Potential
Purpose-built AI applications for the industries reshaping tomorrow.
Insights
Perspectives on AI activationComing Soon
Thinking, research and lessons learned from the frontier of applied AI.
Why 80% of AI Projects Fail — And How to Be in the 20%
The gap between AI ambition and AI execution is where most organizations lose. Here's how to close it.
Coming SoonMeasuring AI ROI Beyond the Hype Cycle
Real frameworks for quantifying AI value — from pilot to production at scale.
Coming SoonFrom Concept to Production in 6 Weeks: The CRFT Methodology
How AI-accelerated engineering is compressing timelines without compromising quality.
Coming SoonResources
Tools, templates & frameworksComing Soon
Practical resources to accelerate your AI journey.
AI Readiness Assessment Template
A structured framework to evaluate your organization's AI maturity across data, talent, infrastructure and culture.
Coming SoonROI Calculator for AI Initiatives
Model projected returns, payback periods and risk-adjusted outcomes for your AI investments.
Coming SoonAI Product Launch Playbook
Step-by-step guide to shipping AI-powered products — from stakeholder alignment to production deployment.
Coming SoonAI Governance & Ethics Checklist
Ensure responsible AI deployment with our comprehensive governance framework and review process.
Coming Soon
An AWSM LABS Experience
Move from learning promptingto launching product.
An executive-level AI for innovation program delivered as exclusive half-day, full day, and multi-week formats where senior leaders, corporate innovators, and high-caliber founders build and ship real AI products — agents, custom GPTs, AI-powered services. Intimate pods. Curated dinners. Board-ready outcomes.
What are CRFT Camps? Using AI to Drive New Forms of Innovation
Built for executives and senior professionals who need results, not another online course.
Structured enough to finish, flexible enough to go deep on what matters to you.
Small peer groups mean real accountability, real feedback, and relationships that last beyond the program.
Our IGNITES framework takes you from problem discovery to market-ready launch — not just another prototype.
No lectures. No theory dumps. You build a real AI product — an agent, GPT, or service — that you own and can ship.
Learn from operators who've built and shipped AI at McKinsey, IBM, AWS, and venture-backed startups.
Intimate gatherings with investors, founders, and enterprise leaders. The network is half the value.
Powered by practitioners from McKinsey · BCG · IBM · Accenture · AWS · Morgan Stanley
Contact
Let's buildsomethingremarkable
Whether you're exploring AI for the first time or scaling existing initiatives, we'd love to hear about your ambitions.