AWSM LABS (“awesome”) exists to help companies and teams realize AI with design as its force multiplier and we can’t wait to work with you!Please see below and let us know how we can help
Pablo Cruz
Pablo is the Managing Partner at AWSM LABS (”awesome”), an AI-focused venture design consultancy focused on identifying high value propositions & use cases while developing high potential professionals to better activate and leverage technology hands-on, at scale.
In his over 12 years experience in venture building and business development strategy where he has worn multiple hats – from co-founding JULO Exchange, Inc to spearheading product, growth, and investment strategies at Frog Design, Brands of Americas, Booster Fuels Inc, and most recently, Cap Table Coalition where I’ve played a key role in deploying $30M into high-growth startups. I take pride in my ability to identify and nurture potential, having invested in companies across various stages and sectors.
Beyond my professional endeavors, I’m deeply committed to mentoring and volunteering, aiming to empower the next generation of leaders and innovators. Whether it’s mentoring at Techstars or leading initiatives at the Notre Dame Tech Forum, I believe in the power of community and collaboration.
Fritz Desir
Fritz is the Founding Partner at AWSM LABS (”awesome”), an AI-focused venture design consultancy focused on identifying high value propositions & use cases while developing high potential professionals to better activate and leverage technology hands-on, at scale.
In his over 21 years experience, Fritz has leveraged technology and design to unlock value for organizations and people— most recently doing so as North American head of strategic design for Boston Consulting Group where he led the Strategic Design & Design Ops practice for North America and previously at McKinsey & Company where he served as Experience Design Director & Solution Leader (Fuel by McKinsey).
As a design leader, Fritz has led experience design projects for a number of world-class organizations with executive design roles at Boston Consulting Group, McKinsey & Company, TribalDDB, Publicis Sapient, and IBM Interactive (where led the UX design team for Citi’s first Apple Watch application).
