AWSM DSPTCH
Perspectives on AI activation
Thinking, research and lessons learned from the frontier of applied AI — from the gap between ambition and execution to the frameworks that close it.
AI Strategy
Fritz Desir · May 26, 2026 · 3 min read
Buy, Build, or Activate: A Framework for Enterprise AI
Most AI decisions get framed as buy-vs-build. That's the wrong axis — and it's why so much AI spend underperforms.
Fritz Desir · May 26, 2026 · 3 min read
AI StrategyFritz Desir · May 20, 2026 · 3 min read
Why 80% of AI Projects Fail — And How to Be in the 20%
The gap between AI ambition and AI execution is where most organizations lose. Here's how to close it.
Fritz Desir · May 20, 2026 · 3 min readAWSM DSPTCH
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Perspectives on AI activation — ROI, frameworks, and lessons from the frontier — sent when we publish. No noise.